Communication Skills - Proof Reading

TASK ONE - 

What are the purposes of a music video?

The purpose for making a music video is mainly to promote the artist and be able to make a financial profit. To make money, they would have to use many different styles, techniques and conventions to draw the attention of people. For the artist to receive more income they would a variety of these styles, techniques and conventions to make more people like the way they create their music videos. Therefore, when they promote it and send them off too various stores and websites - their fans won’t hesitate to buy it. 

Sources of income and extension of outlet-

As you may or not know they is many sources of income, where the artist can make money. They normally vary from selling them off to stores or other the internet. However, they can also make money off social networking sites like Twitter and Facebook or even on television which is called Advertising.

Synergy - 

Synergy can be when TV programmes and films use your music. This is also a good money making technique, but isn’t as big as promoting it other shops. 

TASK TWO -

For my task two, I have been asked to identify and example they styles, conventions and techniques of music videos.

STYLES -

Animation (Stop motion, Digital)

Stop motion animation is the sequence of illustrated drawings - that give the illusion of a moving image and can give a music video more song meaning. As you will or not know there are many kinds of animations, which vary from; Pixilation, cut-outs and digital. In the music industry animated music videos can be financially profitable as they aren't many really created. 

Narrative

Normally referred to as stories; Narratives, can give the music video more song meaning by letting the audience know what it en-tales and what it is about. Having more song meaning in music videos can help the artist make more income and also can help connect with the audiences more. An example of Narrative music videos can be Cyndi Laupers - Girls just want to have fun. Why this is an example of Narrative is because during the song the video fits nicely with the audio. What I mean by this is that the video shows females having fun which is meant in the song name too.

Live Footage

Live footage in music videos technically show the audience live performances from the artist that they are listening too or people covering the artist. Also these performances normally are captured from tours or gigs. This type of style can be profitable and give the artist a lot more income, but maybe not as much as a narrative and animated music video as they normally cut-to-beat which can be a lot more entertaining. An example of a live footage music videos can be Swedish house Mafia's - Don't you worry child where they filmed at their very last tour just before they split up - released in 2012.

Interpretative

An Interpretative music videos are used to show people's different human emotions, situations, etc. and is a form of dancing which was design in the early 1900 hundred. This type of genre is  used in Sia's music tracks like  'Elastic Heart and Chandelier' which normally doesn't really make any sense when watching but from it shows a lot of emotion as at one point the little girl can appear happy and then seem sad and depressed. 

Impressionist

As you might already know Impressionist are Actor/Artist which pretend to be somebody that they aren't. They tend to use impressionist in music videos to show their audience what type of people they are or what they are really like and what they used to do, but it isn’t only music videos were you can see this as you can see impressionist in movies, television programmes, etc. also. An example of this can be in Katy Perry's music video 'Dark Horse' where she dresses and acts like Cleopatra the famous historian Egyptian Queen (69 BC - August 12 30 BC).

Parody

As you might see an impressionist music video is very much like Parody's, but also very different. What I mean by this is that it is impersonating another person’s style but they do it in a more comedic and humour way and of cause they take the mick off the original singer of the song which they are mimicking instead of dressing up as an old Egyptian queen like you have probably seen in Dark Horse by Katy Perry. An example of a parodied music video can be the Meghan Trainer - Lips are moving mocked by a famous parodist YouTube - Bart Baker whose well known for ones like the Nicki Minaj - Anaconda parody and many more.

Referencing

Referencing in music videos can be from a artist telling a story of a certain part of their lives for example in a more musical note. An example of referencing in music videos can be in Rihanna's song - We found love. Why this can be referencing is throughout her video she seems to be referencing her previous relationship with Chris Brown by telling her fans what really went on with them and showing them how it was fine at first and how it finally turned bad for her. Also it is pretty obvious who she is on about as she uses an actor who looks almost identical to Chris.

CONVENTIONS -

Links to other artist

Linking to other artist in music videos is where you see another artist in the video typically not associated with the song - like my example, McFly - Love is on the radio. Why this example is a 'Link to other artist' music video is because it has a person dressed like Michael Jackson in it.

Lyric Interpretation

Lyric Interpretation is shown in music videos by people’s feelings towards certain things. You can make sense of this in Justin Bieber's music video - What do you mean. Why this song is a lyric interpretation is because this type of video doesn't explain and describe what the girl or location looks like for instance.

Allusion

Allusions are normally found in music videos from like cars exploding and horrific car crashes. When this is shown in music videos people would these type of allusion real. An example of allusion in music videos can be Billy Joel - We didn't start the fire. Why this is an allusion video is because when Billy is sat in front of the fire which is appearing behind. That fire wouldn't be there, but in fact probably on a green screen making it look real.

TECHNIQUES -

Cutting to beat

A cut to beat music video can be spread across various things like videos and images. When making one you would leave your audio as it’s and use the cut the video in beat with the audio to give it a more effective. This type of techniques is very professional. Why this is profession is because it takes lots of precious time to create something like this. An example of cutting to beat music videos can be Kanye West and Jay Z's music video - N*****s in Paris.

Miming and Lip Syncing

Miming and Lip syncing is where people would mime (act) to a song that is playing. So for an example like the video below. He starts copying off some of the dance moves that were used within the 'UPTOWN FUNK' music video. They would also start lip moving with the singer without actually singing. People normally use these type of Techniques for humor and to make people laugh, but isn't that professional.

Camera Movement

Like I may have said before Camera Movement can show many different emotions for a music video. What I mean by this is because if you have a slow motion video it can signal a sad and emotional response to the audience like in eyes shut by Years and Years, then if you were to have a more upbeat music video the camera movement would be a lot faster like Last Night by The Vamps and they might even have still shots, which can still show a good response if the artist are moving more. This type of technique can be professional, but not always. What I mean by this is people that make music videos that don't necessarily have any form of degree, etc. in the media industry can make music videos like this.

Chroma Key

Like green screens, Chroma keys are used to remove things from shot which give the impression that they aren't there when they really are. Like McBusted - Air Guitar they use Chroma Keys for disappearances and reappearances like for example when James is moon walking his whole body disappears, but his feet are still there. This type of effects improves the music video a lot as Chroma Keys aren't really used much in music videos and if that's the case they may get more money for it as it is entertaining and gets the audience excited of what may or may not happen next. This type of techniques is very good way in getting more attention from the audiences. Also it is a very professional way for making music videos.